Greenwashing is a term that has been cropping up more and more frequently in recent years. But what does it actually mean and how can you distinguish real sustainability from hypocritical "green" image-building ?
What is greenwashing?
Greenwashing refers to the phenomenon where companies claim to be environmentally friendly and sustainable , but in reality only take superficial measures to improve their image . Often, products or services are advertised as " green" or "sustainable" when in reality they have little to no positive impact on the environment .
How do you recognize greenwashing?
There are some signs that can indicate greenwashing. For example, when a company talks more about its supposedly sustainable commitment than actually implementing concrete measures . Or when the advertising is full of green symbols and nature images but does not provide any concrete information about the actual environmental impact of the products.
What is real sustainability?
Real sustainability means that a company actually takes measures to reduce environmental impact, conserve resources and act in a socially responsible manner . This can be evident in various areas, such as production, distribution, packaging or disposal of products.
How can we support real sustainability?
To support real sustainability , it's important to look behind the marketing facade and not be blinded by superficial advertising promises . Consumers should educate themselves on facts and evidence , pay attention to independent certifications , and support companies that actually pursue transparent and sustainable practices and concrete actions to improve sustainability . This can help increase the pressure on other companies to drive real change as well.
Ultimately, it is up to all of us to make conscious choices and commit to true sustainability . Greenwashing may seem tempting, but only true sustainability can have a positive long-term impact on our environment . By educating ourselves and asking critical questions, consumers can help promote true sustainability and debunk greenwashing . By consuming consciously and supporting companies that practice true sustainability , everyone can help bring about positive change for the environment .
Our contribution / our mission:
Here at 3LEAVES, we try as best as possible to remain true to our ecological principles and only offer products made from natural, ecological and biodegradable materials in our range.